Category Archives: Adding too much value

Time Out!

The regretful words uttered by Iowa head football coach Kirk Ferentz last Saturday in a game against arch rival Iowa State which will haunt him for sometime to come.

The situation was at essentially the end of a tie game. His opponent was lining up to kick a potential game winning field goal. Ferentz had one time out left. As the kicking team lined up, Ferentz gathered the sideline referee close to him. He was waiting until the last absolute moment before the snap to call time out, disrupting the kicking team and “icing the kicker”. The theory is that with more time to think about it, the kicker would miss the kick, and send the game to overtime.

The ball was snapped, the kicker connected, but missed wide left!

But wait, Ferentz had called time out before the snap so the play was voided. Time for a re-kick.

After the timeout, the kicking team lined up again, and this time Iowa State kicked the ball through the uprights and the result was an Iowa State victory!

Ferentz was guilty of what author Malcolm Goldsmith called in his book, What Got You Here Won’t Get You There as trying to “add too much value” a nice way of telling someone else they are being a Jackass.

We all, from time to time, try to add too much value. We have opinions, thoughts, and want to take action most of the time. That part of Goldsmith’s book for me was the golden nugget. I am guilty of trying to add too much value from time to time. And this Saturday, so was Ferentz.

I think there is wisdom for letting some things play out, to observe, and to listen. Perhaps the other team will miss that field goal on their own…

(Disclaimer, this blogger is a devout Iowa State Fan–go Cyclones!)